Category: Campaigns

Perseverance pays. That must have been what our colleagues at Fost Plus were thinking when they received a gold BOA award for their media campaign in late 2025. The BOA – or Best of Activation – in the ‘integrated communication’ category rewards campaigns that reach the general public through a variety of channels. The fact…

Without sorting there can be no recycling. If we want to keep Belgium as the European leader in household packaging collection and sorting, we have to keep citizens on board. Fost Plus therefore launched another broad communication campaign in September 2025. The goal? Based on data-driven insights, to provide the right tools to make correct…

International E-Waste Day is held every year on October 14 to raise awareness about the growing problem of electronic waste and encourage people to recycle their old electronics. Umicore is a pioneer in advanced materials and recycling For International E-Waste Day (14 October), we spoke to Thierry Van Kerckhoven, head of supply recyclables, about the importance…

On Earth Day, Recupel launched a smartphone collection campaign 📱, together with l’Ancienne Belgique – AB and Pommelien Thijs. In less than three hours 2.000 fans were willing to exchange three old cell phones for a concert ticket!

What is the climate impact of recycling an end-of-life vehicle? At Febelauto, the management organisation for the processing of end-of-life vehicles in Belgium, we not only wanted to know this, we also wanted to have it objectively calculated. That is why we commissioned an independent study by Eco Repair Score, in collaboration with VITO. 3,400 kg of…

What if young people learned today how they can make a difference in the circular economy tomorrow? With this in mind, Febelauto, Recytyre, Valorlub and Bebat joined forces for an ambitious educational project: “Circular Race”. This interactive workshop, developed in collaboration with GoodPlanet, will start in September 2025 in various secondary schools in Flanders and…

2024 was another exciting year for Febelauto. Almost 70,000 end-of-life vehicles and 344 tonnes of batteries from electrified vehicles were recycled in a sustainable manner. The organisation also launched surprising initiatives that made circularity truly visible. From creative fashion projects to YouTube series with young people and solid policy efforts – Febelauto proved that sustainability…

Sustainability and circular economy are becoming increasingly important in both the car and fashion industries. ‘Car Couture’, a new innovative Belgian fashion label by Antwerp-based upcycling artist Valentine Tinchant, brings these principles together by giving discarded automotive materials a second life as stylish clothing and accessories. Upcycling car materialsEnd-of-life vehicles often still contain numerous high-quality…

Recupel’s recent study shows that the average Belgian household has 106 electrical appliances in 2024. These include household appliances and care appliances, lighting devices, audio and video equipment, tools, toys, etc. In total, Belgians today own 549 million household appliances. Of the 106 appliances in the average household, 12 are no longer in use. Added…

Valipac, which coordinates the collection and recycling of commercial and industrial packaging waste, is launching a new incentive system targeting SMEs and smaller organisations. With targeted incentives, Valipac wants to motivate this target group to sort and sustainably recycle their commercial and industrial packaging waste. After all, there is still an important potential of companies…