Category: Campaigns
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A toy chicken, Céline Dion and the blue bag
Fost Plus launched a new campaign focusing on better sorting this autumn. After all, without sorting it is not possible to recycle. The campaign puts things in order about what can and cannot go in the blue bag. The aim is to refocus the sorting message for PMD. This is necessary, because Fost Plus is…
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Thirty years of the blue bag: comfort for citizens as a priority
The first blue bags appeared on the streets of Belgium in 1994. Thirty years later, they are more relevant than ever before. Moreover, the daily sorting efforts put in by every citizen form the foundation of a successful circular economy. In 2023 Fost Plus collected 24,4 kg of PMD per person. That is an increase…