Author: Hugues Vanlier

  • Back Friday : Black Friday is an annual tradition.

    Back Friday : Black Friday is an annual tradition.

    Black Friday is an annual tradition. Recupel and Bebat responded to this with a twist and, for a joint campaign, removed the “L” from the name for their special “BACK Friday” action. This was the opportunity for them to encourage consumers to return their appliances and empty batteries that are gathering dust in their drawers…