{"id":2034,"date":"2026-01-16T15:48:51","date_gmt":"2026-01-16T15:48:51","guid":{"rendered":"https:\/\/round.be\/repetition-as-the-key-to-behavioural-change\/"},"modified":"2026-01-16T16:07:14","modified_gmt":"2026-01-16T16:07:14","slug":"la-repetition-cle-du-changement-de-comportement","status":"publish","type":"post","link":"https:\/\/round.be\/fr-be\/la-repetition-cle-du-changement-de-comportement\/","title":{"rendered":"La r\u00e9p\u00e9tition, cl\u00e9 du changement de comportement"},"content":{"rendered":"\n

La pers\u00e9v\u00e9rance vient \u00e0 bout de tout. C’est ce qu’ont d\u00fb penser les coll\u00e8gues de Fost\u00a0Plus lorsqu’un BOA Gold Award<\/a> leur a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 la fin de l’ann\u00e9e\u00a02025 pour leur campagne m\u00e9diatique.<\/h2>\n\n\n\n

Le BOA (Best of Activation) dans la cat\u00e9gorie \u00ab\u00a0communication int\u00e9gr\u00e9e<\/strong>\u00a0\u00bb r\u00e9compense <\/strong>les campagnes qui touchent les citoyens par le bais de plusieurs canaux.<\/p>\n\n\n\n

Et, cerise sur le g\u00e2teau, le prix de la Durabilit\u00e9<\/strong> nous a \u00e9galement \u00e9t\u00e9 attribu\u00e9.<\/p>\n\n\n\n

Bien entendu, nous ne r\u00e9alisons pas nos campagnes pour d\u00e9crocher des r\u00e9compenses (\u00e9ventuelles). \u00c0 l’origine du concept, il y a une observation\u00a0: la part de mat\u00e9riaux mal tri\u00e9s dans le sac PMC ne cesse d’augmenter<\/strong>\u00a0\u2013 et atteint m\u00eame des proportions probl\u00e9matiques.<\/p>\n\n\n\n

En effet, les erreurs de tri<\/strong> ne sont pas seulement une perte pour l’\u00e9conomie circulaire. Elles sont aussi \u00e0 l’origine de nombreux risques pour les personnes actives dans la collecte ou le tri<\/strong>\u00a0: depuis des pannes des lignes de tri \u00e0 la suite de blocages jusqu’\u00e0 des blessures caus\u00e9es par des mat\u00e9riaux tranchants, en passant par des d\u00e9gagements de fum\u00e9e ou des incendies.<\/p>\n\n\n\n

Nous avons donc d\u00fb changer notre fusil d’\u00e9paule en ce qui concerne le message de notre communication. Nous avons \u00e9tendu notre communication instructive <\/strong>au message sur le tri de tous les emballages plastiques, puis \u00e0 la communication de sensibilisation<\/strong> sur l’impact des erreurs de tri.<\/p>\n\n\n\n

Un changement de comportement est un travail de longue haleine<\/strong>, nul ne l’ignore. La campagne, articul\u00e9e autour du slogan accrocheur \u00ab\u00a0C’est un emballage\u00a0? Tant mieux, il va dans le sac bleu\u00a0\u00bb, d’un refrain de C\u00e9line Dion et d’un poulet en plastique, a d\u00e8s lors \u00e9t\u00e9 diffus\u00e9e \u00e0 la radio, \u00e0 la t\u00e9l\u00e9vision, au cin\u00e9ma, en ligne et dans l’espace public.<\/p>\n\n\n\n

Gr\u00e2ce aux multiples points de contact <\/strong>ainsi cr\u00e9\u00e9s avec les citoyens, le message est entr\u00e9 \u00e0 maintes reprises dans les foyers pendant toute la dur\u00e9e de la campagne.<\/p>\n\n\n\n

Des canaux et des formats de contenu adapt\u00e9s ont permis d’\u00e9viter la fatigue mentale.<\/strong><\/p>\n\n\n\n

Les erreurs de tri ont-elles diminu\u00e9\u00a0? Pas encore, mais nous observons des progr\u00e8s timides.<\/p>\n\n\n\n

En continuant \u00e0 enfoncer le clou<\/strong>, tout en \u00e9quilibrant les informations concr\u00e8tes et le bon sens, nous parvenons de mieux en mieux \u00e0 faire passer le message et \u00e0 cr\u00e9er un impact<\/strong>.<\/p>\n\n\n\n

La campagne, r\u00e9p\u00e9t\u00e9e en deux vagues en 2024, a \u00e9t\u00e9 remani\u00e9e \u00e0 l’automne\u00a02025. Elle pourra \u00e0 nouveau \u00eatre admir\u00e9e au d\u00e9but du printemps\u00a02026<\/strong>.<\/p>\n\n\n\n

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\"Hotel<\/figure>\n<\/div>\n\n\n\n
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\"\"<\/a><\/figure>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

La pers\u00e9v\u00e9rance vient \u00e0 bout de tout. C’est ce qu’ont d\u00fb penser les coll\u00e8gues de Fost\u00a0Plus lorsqu’un BOA Gold Award leur a \u00e9t\u00e9 d\u00e9cern\u00e9 \u00e0 la fin de l’ann\u00e9e\u00a02025 pour leur campagne m\u00e9diatique. Le BOA (Best of Activation) dans la cat\u00e9gorie \u00ab\u00a0communication int\u00e9gr\u00e9e\u00a0\u00bb r\u00e9compense les campagnes qui touchent les citoyens par le bais de plusieurs […]<\/p>\n","protected":false},"author":12,"featured_media":2032,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[21],"tags":[],"class_list":["post-2034","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campaigns-fr-be"],"acf":[],"yoast_head":"\nLa r\u00e9p\u00e9tition, cl\u00e9 du changement de comportement - Round<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/round.be\/fr-be\/la-repetition-cle-du-changement-de-comportement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La r\u00e9p\u00e9tition, cl\u00e9 du changement de comportement - Round\" \/>\n<meta property=\"og:description\" content=\"La pers\u00e9v\u00e9rance vient \u00e0 bout de tout. 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